Apple just held this event (covered at Engadget). As someone who doesn’t drink Apple’s Kool-Aid, here’s my take.

  1. AppleGenius this and Genius that. Genius is a recommendation engine. Which makes it more of a marketing tool than Apple might admit. Genius mixes are like Pandora, last.fm or Slacker, except it only plays the music you own instead of introducing new stuff.
  2. OMG Ringtones!!1 Wait, $1.29 is revolutionary? I’ve been making my own ringtones for free for half a decade. And with the Blackberry I have now, I can just drop whatever MP3 I want on it and then tell it to play that as the ringtone.
  3. Home Sharing: Sounds a lot like Windows 7′s HomeGroup feature.
  4. LP Content: Cool, I guess. Not particularly useful, though; more of a gimmick.
  5. Boasting how great the iPhone is for games. Ironic considering you wouldn’t exactly see that sort of boast for Apple’s computer lineup…but it doesn’t matter in that context, right?

Conclusion: Free and Open technologies have offered most of these things for years. I’m unimpressed.

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