Remember those contests where you bought a pop and under the cap could be a prize? Or you check the inside of your cereal box and you might be a winner? These contests have almost completely disappeared, lately. Instead, companies are giving you random strings of characters and telling you to log onto their web site, then enter the code to see if you’ve won.
Fuck that.
I’ve never entered one of those codes. I’m not going to support what was previously a perfectly consumer-oriented process, and which has now been bastardized to even further promote the company running it. I’m already drinking/eating your product. What more do you want from me? Of course, anymore, I only get those codes when I buy a product I would have bought anyway, so they haven’t promoted squat. I completely ignore the contests.
Of course, if I had entered all the codes, I’d probably be a millionaire by now.
